Procter & Gamble’s Align® brand was recently reported to be the biggest probiotic supplement brand globally by Euromonitor International.
It was recently revealed at Probiota 2016, which took place in Amsterdam from February 2nd – 4th, that the probiotic supplement Align®, which contains the award-winning patented 35624™ culture, licensed from Alimentary Health (AH), has become the biggest probiotic brand globally. In Europe the 35624™ strain is available in Ireland and UK under AH’s Alflorex® brand.
With sales of $98m in 2015 alone, Align® has surpassed Italy’s Enterogermina (Sanofi-Aventis) in second place, the third biggest brand Culturelle (Amerifit’s), followed by Linex (Novartis).
These findings were revealed in a report carried out by Euromonitor International on the performance of probiotics on a global scale.
CEO at Alimentary Health, Dr. Barry Kiely comments : "This is indeed a great achievement, confirmed by our own results in Ireland and set to get even more dominant as AH launches 35624™ in more territories in the coming months. 35624™ is a landmark strain and soon many more people around the world will have the chance to purchase it."